She started acting at eight, in a Nigerian TV soap. Three decades later, she directed the first Nigerian film bought by Netflix. Genevieve Nnaji has been at the centre of Nollywood’s story from the beginning.
Early life
Genevieve Nnaji was born on 3 May 1979 in Mbaise, Imo State, and grew up in Lagos. As a child, she appeared in Ripples, a popular Nigerian soap opera, and in advertisements.
Nollywood star
Nnaji began acting in Nollywood films in the late 1990s, as the home video industry boomed. She became one of its most popular actresses, known for romantic dramas and strong female characters.
By the late 2000s, she was among the highest-paid actresses in Nollywood.
The ban
In 2004, Nnaji was one of a group of top actors, sometimes called the G8, who were briefly banned by some producers for allegedly charging high fees. The group also included Omotola Jalade-Ekeinde, Richard Mofe-Damijo, Ramsey Nouah and Nkem Owoh. The dispute showed how powerful the stars had become.
Lux and music
In 2004, Nnaji became the face of Lux soap. She also released a music album, One Logologo Line, on a Ghanaian label.
Producer
In 2015, Nnaji produced Road to Yesterday, which won Best Movie Overall for West Africa at the 2016 Africa Magic Viewers’ Choice Awards.
Lionheart
Nnaji directed Lionheart, a comedy-drama about a woman trying to save her father’s transport company. Netflix acquired it, making it the first Netflix film from Nigeria. It was also Nigeria’s first submission for the Oscars, although it was disqualified because much of its dialogue was in English.
Awards
Nnaji has won several awards for her acting, including honours at the Africa Movie Academy Awards, and she has been recognised by the Nigerian government for her contribution to the arts.
Privacy
Nnaji is known for keeping her private life out of the public eye, unusual in an industry fuelled by gossip.
Influence
Many younger Nigerian actresses cite Nnaji as an inspiration. Her move from actor to director showed that Nollywood’s stars could shape the industry from behind the camera.
The girl from Ripples
Viewers who watched a young Nnaji on Ripples in the 1980s have followed her entire career, from child actor to international director.
Firsts
Child actor, leading lady, producer, director: Nnaji’s career follows the arc of Nollywood itself, from low-budget home videos to global streaming.
