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MTV Staying Alive Foundation

MTV Shuga: the drama series that taught a generation about sex, HIV and consent Movies & TV MTV Shuga: the drama series that taught a generation about sex, HIV and consent MTV Shuga began in Kenya in 2009 as a drama about young people's relationships and sexual health, with Lupita Nyong'o in an early role. It moved to Nigeria, South Africa and Côte d'Ivoire, launching careers and reaching millions of young viewers.