Renowned media personality and tourism advocate Abeiku Santana has been appointed as the Deputy Chief Executive Officer of the Ghana Tourism Authority (GTA).
Known in private life as Gilbert Abeiku Aggrey, he has consistently championed Ghana’s tourism industry, using his media influence to spotlight the country’s rich cultural heritage, festivals, and hospitality sector.
His extensive experience in media, marketing, and tourism advocacy positions him as a strong choice for the role.
A certified tourism consultant, Abeiku Santana has played a key role in landmark initiatives such as the “Year of Return” and “Beyond the Return” campaigns, which significantly enhanced Ghana’s global tourism appeal.
Santana is also the CEO and founder of Kaya Tours Ghana Limited, a venture that further solidified his commitment to the industry, leading to his recognition as a Tourism Ambassador for Ghana in 2017.
His appointment aligns with President John Dramani Mahama’s vision to expand the tourism sector, create jobs, and attract investment.
In this capacity, he is expected to lead innovative campaigns, strengthen industry partnerships, and further establish Ghana as a top travel destination.
Adding to his credentials, a number of African tourism conferences, including the Africa Tourism Leadership Forum in Namibia and the 8th Swahili International Tourism Expo in Tanzania, have invited the savvy radio and television broadcaster to attend in 2024, reflecting his growing influence across the continent.
With a Master’s degree from the University of Ghana Business School, Abeiku Santana is widely recognized for his dedication to tourism as a catalyst for national development.
His appointment has been met with widespread support from industry stakeholders and entertainment figures, who believe his leadership will bring fresh energy and strategic direction to the sector.
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